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The city’s Eiffel Tower is turning pink Monday in honor of National Breast Cancer Awareness Month.
Digital Mammography of Northeast Texas, Paris Imaging Center and Texas Oncology are supporting Light it Pink Paris in support of breast cancer awareness. The tower lights will turn the structure pink from 6 to 8 p.m.
Light It Pink Paris started last year with employees from Digital Mammography of Northeast Texas and Paris Imaging Center looking for an event to help raise awareness for breast cancer, as well as honor patients, family and friends battling breast cancer.Monday. The public is invited to bring lawn chairs to enjoy.
“My friend Ashley Hilliard, the marketing director of Texas Oncology, joined us along with 30 to 40 others,” said Tracy Scudder, director of marketing for Digital Mammography. “Dr. Steve Clifford, our radiologist, came to and spoke at the event. He is very passionate about his patients and also about educating the public about the importance of early detection.”
That was also the genesis of the shoe design contest, known as Awareness: The 1st Step. It’s being held again this year. Simply decorate a shoe with pink flair to show support for breast cancer survivors. Entries must be delivered by 6 p.m. Attendees will place a dollar bill in ballot boxes in front of the shoes to vote for their favorites. The winner will be announced at the end of the night.
“Anything goes this year for the shoe design,” Scudder said. “Feathers, sequins, glitter and anything that sparkles on any type of shoe, like boots, flip-flops, high heels and slippers.”
Scudder credits office manager Janna Davis with helping to make the event something bigger this year.
“She saw a need for a fundraiser to help many people and families battling breast cancer, and we already had the event in place to build on,” she said. “She invited others from the community and formed a committee to help make this happen.”
A silent auction has been added to the fundraising this year. Light it Pink also plans entertainment for attendees. Comedian Daryl Felsberg is emcee for the evening. Danielle Mckee Dance School will plans performances.
All donations go to The Bridge Network for women’s services in Lamar County. The organization provides access to breast cancer diagnostic and treatment services for low income, uninsured and underinsured individuals.
“We can designate the funds we raise and donate to be used for woman in Lamar County,” Scudder said. “The Bridge is a grant, and it has always worked very well with Digital Mammography of Northeast Texas to help women.”
For more information, contact Tracy Scudder at email@example.com or 903-249-0885.